Nestled by the Jhelum River in Srinagar, Abi Guzar is a cultural space celebrating literature, arts, and performance. Inspired by Srinagar’s ancient heritage, it serves as a haven for poets, storytellers, artists, and students to explore and express creativity.

With book readings, writing workshops, art exhibits, and performances of Kashmiri Sufi and folk traditions, Abi Guzar fosters community and artistic collaboration. Workshops in calligraphy, folk art, and craft connect visitors with the region’s rich artistic legacy.

Objectives:
Celebrate the fusion of various artistic disciplines.
Empower local artists by providing space for collaboration.
Enrich the community with regular workshops and literature sessions.
Foster a storytelling culture to connect and share wisdom.

The 'Chaap' logo embodies artisanal craftsmanship through three elements: hands, a weave-like knot, and a dot. The hands represent the skill and personal touch of artisans, the knot symbolizes the interconnected artisan community, and the dot signifies innovation and NIFT's role in blending tradition with modern design. These elements combine to form a cohesive and meaningful visual narrative in the form of one block.

The logo, inspired by the resort's roof design and its presence on the Harwan Mountain, and features shades of brown for a sophisticated, classy look. These colors will be used across all designs for uniformity. Simple, lightweight fonts complement the logo, offering a minimal and clean appearance.